HWE, as exclusive representative for the Owner, is pleased to offer for sale The Marshall House, situated on Broughton Street in Savannah’s Historic District. The 68-room hotel is the oldest in Savannah, dating back to 1851. This is the first time in a generation the Marshall House has been offered individually for sale.
| Address: | |
| Construction Date | 1851 |
| Rooms | 68 |
| Stories | 4 |
| Date Converted To Hotel | 1851 (extensive renovation in 1999) |
| F&B | 45 Bistro |
| Tenants |
|
| Trip Advisor Ranking | 9 of 129 |
Investment Highlights
Prominent Frontage on Broughton Street
The Marshall House is a fixture on Broughton Street, Savannah’s premier retail and restaurant thoroughfare. It’s often referred to as the city’s “main street” and is a popular destination for both locals and tourists. The street is lined with a mix of businesses, including boutiques, antique shops, and a variety of dining options, from casual cafes to upscale restaurants. In recent years, national retailers like Banana Republic, lululemon and Gap have established a presence on Broughton.
Rate Upside Following a Renovation
While the Hotel is historic and expertly maintained, the opportunity exists to selectively renovate guest rooms and public space, which should result in meaningful ADR growth.
Infrastructure Growth
The city continues to invest in vital infrastructure designed to make Savannah more accessible and desirable. In 2025, the convention center completed a $276 million expansion, doubling its size including the addition of a 40,000 SF ballroom. Additionally, the airport is expanding, adding 4 new gates, renovating the terminal (new dining and retail), relocation and expansion of the air cargo complex, parking expansion and security checkpoint improvements. The expansion is expected to fuel economic growth in the region, supporting job creation and strengthening the airport’s role as a major logistics hub.
Port of Savannah is the fastest growing shipping gateway on the U.S. East and Gulf coasts, increasing traffic to 5.6 million twenty-foot equivalent container units (TEUs) in 2024, a 12.5% YoY increase over 2023. Plans are underway to support this growth by adding berth space, boosting container yard and rail capacity, and growing the number of truck gates at the port. The total project budget is $4 billion. The expansion and renovation of existing infrastructure will start to come online next year and allow the Port of Savannah to reach a projected 12.5 million-TEU by 2035.
Fully Unencumbered Asset
The Marshall House is being offered fee simple and unencumbered of management and brand allowing for a variety of business plans including, soft branding if desired.
Savannah - Hottest Hotel Market in the Sunbelt
Due to a number of recent factors, what was once a sleepy hospitality market has exploded. For the TTM June, the Historic District’s RevPAR is 22.5% greater than TTM June 2019. Factors driving this growth include:
An increasing ADR ceiling driven by the opening of premium properties like Perry Lane, JW Marriott, Alida, Thompson, and Hotel Bardo.
Air passenger traffic to/from Savannah has doubled in the past 10 years. Passenger traffic was up 36.8% for 2024 Year End as compared to 2019, with June 2025 YTD already surpassing June 2024.
The City’s location off I-95 makes it easily accessible by car. Savannah is within a 6-hour drive of ~37 million people. More than 17.3 million people visit Savannah each year.
Recent legislation has limited new hotel development in the majority of the Historic District to just 74 keys. For this reason, hotel development in the Historic District is difficult and expensive. As a result, new hotels that are constructed command extremely high ADR, providing lift for the market.
Top RevPAR Growth Submarket in the Sunbelt
With 4.7% CAGR since 1987, Savannah Historic District submarket consistently held strong performance, surpassed only by Nashville.
| SUBMARKET | T-12 JUL 2025 REVPAR |
T-12 JUL 2019 REVPAR |
% CHG. VS. 2019 |
CAGR 1987-2024 |
|---|---|---|---|---|
| Tampa - FL (USA) - Tampa CBD/Airport | $147.30 | $107.97 | 36.4% | 4.1% |
| Charleston - SC (USA) - Charleston/West Ashley | $189.13 | $141.05 | 34.1% | 4.6% |
| Salt Lake City/Ogden - UT (USA) - Salt Lake CBD/Airport | $114.36 | $90.30 | 26.6% | 3.8% |
| Savannah - GA (USA) - Savannah Historic District | $164.86 | $134.62 | 22.5% | 4.7% |
| Raleigh/Durham/Chapel Hill - NC (USA) - Cary/South Raleigh | $101.95 | $85.53 | 19.2% | 3.3% |
| Orlando - FL (USA) - Lake Buena Vista | $258.44 | $221.36 | 16.8% | 4.0% |
| Miami - FL (USA) - Miami Beach | $207.52 | $179.31 | 15.7% | 3.5% |
| Charlotte - NC (USA) - Charlotte CBD (1) | $147.03 | $128.06 | 14.8% | 3.4% |
| Dallas - TX (USA) - Dallas CBD/Market Center | $120.96 | $105.38 | 14.8% | 4.2% |
| Houston - TX (USA) - Houston CBD | $135.15 | $119.09 | 13.5% | 3.6% |
| Nashville - TN (USA) - Nashville CBD/Downtown | $211.44 | $204.84 | 3.2% | 5.3% |
| San Antonio - TX (USA) - San Antonio CBD | $111.09 | $108.99 | 1.9% | 2.8% |
| New Orleans - LA (USA) - New Orleans CBD/French Quarter | $132.51 | $130.89 | 1.2% | 4.3% |
| Denver - CO (USA) - Denver CBD | $140.81 | $140.55 | 0.2% | 2.8% |
| Atlanta - GA (USA) - Atlanta CBD | $123.94 | $128.87 | -3.8% | 2.9% |
| North Carolina West (USA) - Asheville | $103.57 | $112.39 | -7.8% | 4.0% |
| Austin - TX (USA) - Austin CBD | $160.82 | $174.87 | -8.0% | 4.7% |
(1) CAGR Based on 1989 (Earliest Data Available)
Ideal Drive-To Destination
Savannah is primarily a drive-to destination thanks to the area’s connected highway systems (including Interstate 16 and 95) with primary feeder markets including Atlanta, Florida, and North Carolina. Savannah is within 100 miles (2-hour drive) of 2 million people and within 300 miles (6-hour drive) of over 36.8 million people. Due to its highly accessible location, Savannah attracts over 17.3 million visitors annually. Savannah is primarily a leisure-driven lodging market, with over 70% of guests attributable to the transient segment and 89% leisure travel.